The Real Reason You Keep Avoiding Your Blog (It’s Not What You Think)
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Hey Friend!
In this manifesto, we’re cracking open the real (and surprisingly tender) truth about why you keep avoiding your blog like it's an ex who still owes you money. Spoiler alert: it’s not just about time, energy, or “not being ready.” This post unpacks the deep emotional resistance we carry as creatives—especially Black women navigating visibility, perfectionism, capitalism, and cultural pressure. If you've been procrastinating, over-planning, or quietly ghosting your blog, this is your permission slip to stop blaming yourself and start healing your creative practice.
For us, by us!
Let’s Start With the Lies You’ve Been Telling Yourself
You probably told yourself:
“I just need to get more organized.”
“I’ll write when I have more time.”
“I need to redo the website first.”
“I just need to finish this Canva header, this freebie, this email funnel, this logo, this… whatever.”
All of that is cute. And it’s mostly crap.
Now, don’t get defensive—I'm not judging. I’m you. I am the queen of “rearranging the bookshelf instead of writing the damn thing.” But at some point, we have to get real about the emotional root of the delay.
You’re not avoiding your blog because you don’t care. You’re avoiding it because it means something. Writing publicly—especially when you’re building a brand, a business, or a legacy—requires emotional risk. It requires truth-telling. It requires vision. And most importantly, it requires you to be seen.
And being seen can feel like death.
It’s Not Laziness. It’s Fear Dressed in Hustle Clothes.
When you sit down to write your blog, it starts to feel like you're under spiritual surveillance. Your ancestors are watching. Your audience (real or imagined) is judging. Your inner critic is editing every sentence before it even hits the page.
The result? Paralysis. Overwhelm. “Let me go wash the dishes real quick.” And just like that, another week goes by without a single blog post.
But here's what’s really going on:
1. You're Trying to Birth A Whole Movement in One Post.
You want your blog to reflect your brilliance, your ethics, your humor, your politics, your grandma’s banana pudding recipe, and your five-point plan to dismantle capitalism. In one post.
Sis. That’s a book, not a blog.
You’re drowning under the weight of your own genius because no one told you that you don’t have to say everything right now. Say one thing. Let that thing breathe.
2. You’re Low-Key Addicted to Planning.
You’ve got color-coded Notion dashboards, blog calendars, Pinterest boards, and five different “ideal reader avatars.”
But none of it means anything if you never publish.
Planning feels productive. It soothes the nervous system. But it can also be a cozy avoidance trap. Strategy without action is just a bougie daydream.
3. You’re Still Healing From Online Burnout.
Maybe you blogged before and no one read it. Or you had an audience, and then something shifted. You pivoted, people disappeared, and it bruised your ego.
Now your nervous system flinches at the thought of starting again.
You’re not lazy. You’re recovering. And that deserves gentleness—but also, a return to the page.
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Let’s Talk About Visibility Wounds
Especially for Black women creatives, there’s ancestral trauma wrapped up in being visible. Many of us were raised to be useful, not expressive. To serve, not be seen. So when you sit down to write about joy, creativity, resistance, or softness, it can feel like breaking some silent generational rule.
On top of that, digital culture tells us we have to have:
10,000 followers before we matter
perfect aesthetics
viral captions
a consistent “niche”
…when what you actually need is a message you believe in and a voice you trust.
Your resistance isn’t the enemy. It’s an invitation.
Your Blog Is Not Just a Marketing Tool. It’s a Portal.
We think our blogs are supposed to “drive traffic” and “boost conversions,” and sure—eventually, they will. But first? Your blog is a spiritual technology.
It’s the place where you return to your truth, your mission, and your message. It’s where you give language to the visions that won’t let you sleep. It’s where you reclaim your right to be heard, even if nobody’s clapping yet.
When you stop treating your blog like a chore and start treating it like a sacred channel—everything changes.
Real Talk: Why Are You Really Avoiding It?
Let me offer some journal prompts:
What part of me is afraid of being fully seen?
What happens if my blog is successful? What might I have to give up?
What version of myself am I scared to show online?
Who told me I had to be perfect before I’m allowed to speak?
You don’t need more productivity hacks. You need to name the fear and reframe your blogging as an act of reclamation.
Aligned Blogging Feels Like…
Saying what’s been on your heart for years and realizing you’re not alone
Getting an email from a stranger saying “Thank you for writing this”
Feeling proud of yourself for finally following through
Watching your audience grow because you showed up consistently—not perfectly
You deserve that. But you can’t receive it if you’re still hiding behind perfectionism and procrastination disguised as “strategy.”
So What Do You Do Now?
Here’s the plan, baby:
1. Make a Sacred Blogging Date.
Put it on your calendar like it’s a doctor’s appointment. Show up. Even if you write garbage. Especially if you write garbage.
2. Lower the Stakes.
Your first blog back doesn't need to win a Pulitzer. Just tell the truth. Write a list. Share a thought. Post a memory.
3. Recommit to Your Why.
This isn’t about selling a course (yet). It’s about building a body of work you’re proud of. What are you really trying to say to the world?
4. Hit Publish Imperfectly.
Give yourself permission to release messy, unfinished, slightly cringe content. That’s how we grow. That’s how we remember our voice.
Final Word: You’re Not Broken. You’re Becoming.
You’re not behind. You’re not lazy. You’re in process.
The fact that you care this much means your voice matters. You just need to get out of your own way—and that begins with one honest post. Not a full relaunch. Not a perfect funnel. Just one post.
So let this be your sign. Take your laptop. Light a candle. Put on some Toni Jones. And write like your freedom depends on it.
Because, in some ways—it does.
Live Pleasurably,
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