I build systems that help people actually run their business day to day by removing decision fatigue
Not businesses that live in their head.
Not businesses held together by notes, half‑systems, and good intentions.
My work is about designing the environment a business operates inside, so the work feels clearer, lighter, and easier to sustain.
How I got here
I didn’t start out designing systems.
Like a lot of people, I started by blogging — figuring things out as I went, creating content, building offers, and stacking tools on top of tools to keep up.
Over time, the problem became obvious:
I wasn’t overwhelmed because I didn’t know what to do.
I was overwhelmed because nothing had a home.
Ideas lived everywhere.
Decisions had to be re‑made.
Systems were built, abandoned, and rebuilt again.
I was literally restarting my business over and over and over again. I was sooo frustrated with myself!
Once I began designing my business as an environment — not a collection of tasks — everything changed.
What I do now
Today, I build systems that help people actually run their business day to day, by removing decision fatigue
My background in operations, strategic planning, and systems design shapes how I work — but I don’t lead with frameworks or long‑term strategy.
Instead, I focus on:
reducing decision fatigue
creating clarity through structure
designing systems that hold ideas, offers, marketing, and goals in one place
The result isn’t more productivity.
It’s less friction.
What my work is (and isn’t)
I don’t do:
business coaching
long‑term strategic planning
productivity optimization
“do more” systems
I do:
system installation
guided setup and use
operational clarity
environments that support how a business actually runs
I help people stop winging it — not by telling them what to do, but by giving their business a place to live.
Why this matters
Most overwhelm isn’t personal failure.
It’s structural.
When a business doesn’t have a place to land, everything feels heavier than it needs to — even when things are going well.
My work exists to change that.
Big Girl Business isn’t louder.
It isn’t busier.
It isn’t more complicated.
It’s calm.
It’s intentional.
It’s supported by systems that work with you instead of against you.
That’s the work I do.
If you want to build something that actually holds your business,
The Content Decision is where we start.
Big Girl Business, defined
I’d love to hear from you. Send me a message and I’ll get back within you within 24 hours